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Test bank for Principles of Marketing, 15/E 15th Edition Philip Kotler, Gary Armstrong

Test bank for Principles of Marketing, 15/E 15th Edition Philip Kotler, Gary Armstrong

$58.00

ISBN-10: 0133255417
ISBN-13: 9780133255416

For courses in Principles of Marketing using a comprehensive text

Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the program helps students understand how to create value and gain loyal customers.

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